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Sanjay Tailor Explains How to Get Omnichannel Right

The right omnichannel strategy will help you provide the customer experience your customer wants, when they want it.

Sanjay Tailor, VP of Digital Strategy at CA Technologies, explains to John Biggs, Tech Journalist, why every enterprise needs to create a single unified view of its customers, via an omnichannel strategy. Tailor describes how having one 360-degree view of customers’ interactions across multiple platforms is vital to providing the kind of experiences that will keep these customers coming back for more.

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