Software at the Center of Financial Services Success

More than 90% say software is key to entering new markets; 97% say it is key to enhancing customer experience.


Financial Services

Modernizing Software Delivery to Keep Pace With Digital Transformation

Increasing expectations of customers for secure personalized experiences across all digital touchpoints, cybersecurity threats and the demands of new technologies are causing financial services organizations to undergo digital transformation. Data from a recent global survey illustrates how they are addressing the need to modernize their approach to software.

The Software Imperative

Software is seen as increasingly important within the financial services industry to drive growth, increase competitiveness and improve customer experience

95% say it’s key to growth in current markets
91% say it’s key to help enter new markets
97% say it’s key to enhancing customer experience
92% say it’s key to improving customer insights

Transformation Priorities and Initiatives

Financial services organizations are transforming their application lifecycle processes to enable delivery of secure, high-quality software by acting on four key principles of a Modern Software Factory.


say agile helps accelerate speed to market and innovation


say agile helps improve the overall customer experience


say agile and DevOps deliver more when implemented together


are increasing automation across the software development lifecycle


see automation as critical to increasing productivity across dev and ops


say they are effective/very effective at the continuous delivery of software


are improving how they obtain customer feedback to feed into development


use analytics, machine learning and AI to enrich customer insights


use analytics to move ops from break-fix to continuous improvement


say it’s critical to embed security across the delivery cycle


implement early and continuous testing for security vulnerabilities


say analytics and machine learning can enable a safer user experience

All data from a global survey of 1,279 respondents (172 from financial services) by Freeform Dynamics in July, 2017.

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