Surviving Disruption, Leading Change: Winning in the Application Economy

Are you moving fast and doing enough to turn the challenges of the application economy into competitive advantages for your company?

Digital business trends are changing how companies around the world compete. This is causing significant disruption in most industries, and the pressure is only going to get more intense, according to a recent global survey of 250 business leaders by Harvard Business Review Analytic Services. These respondents—from primarily large organizations in financial services, manufacturing, healthcare, telecom and many other industries—recognize the impact this will have on their organizations’ business models and how great software plays a critical role in their ability to compete. In fact, two-thirds (66%) say that their company’s future depends on the quality of their software.

Some companies are moving faster than others—more than one-third (38%) say their organization’s digital offerings are ahead of their competitors’. But almost as many respondents (35%) say they are behind. This research report includes advice from experts from MIT, Deloitte Center for the Edge, PWC and others on what steps you need to take to ensure your company is disrupting the industry and not being disrupted by it.

November 18, 2015