The Battle for Competitive Advantage in the App Economy
New research shows becoming a software-driven enterprise is critical for competitive differentiation.
A new kind of company, the software-driven enterprise, is redefining business strategy and performance. They are leaders in the accelerating application economy, where code is king and competitive differentiation depends on customer-pleasing apps and advanced development methods.
CA recently commissioned Oxford Economics to conduct a global survey of senior business and technology executives, and the results show that 78% of enterprises believe that the shift to becoming a software-driven business models will be a critical driver of competitive advantage.
In response, organizations are shifting investment priorities and changing strategies:
- 51% of organizations have increased investments in new forms of software such as mobile apps and API-enabled software
- 49% are bringing more software development back in-house and 47% have or are planning to use M&A to increase app development capabilities
- 48% are incorporating analytics into customer-facing strategies
While the application economy is growing rapidly and already having a significant impact on the way companies view their business, building a software-driven enterprise is no simple task. It requires substantial updates to internal operations and fresh thinking about finding and retaining appropriately skilled workers.
To see the full results of this study just complete the short form.