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Capture powerful insights into performance, design, crashes and usage with app analytics.
In today’s app economy, end-user experience is key. Despite the complexity of today’s application delivery chain, end users expect a flawless experience, no matter how, when or where they access your apps.
What makes a great user experience? An intuitive design, error-free code and flawless performance. Application analytics tools deliver insights into your customers’ digital experience and helps you quickly determine if an issue with an app lies in the design, code or infrastructure, so you can triage the problem before it impacts the customer experience
86% of surveyed IT organizations improved their end-user experience by 50%-70% or more with CA App Experience Analytics.
Source: TechValidate. TVID: 55F-795-1E9
What is App Analytics?
App analytics tools provide real-time insight into performance and user experience across Web, wearable and mobile apps. With detailed metrics such as app usage, retention, and crashes by carrier, device and platform, you'll gain a better understanding of your users’ digital experience so you can continuously improve quality, design and performance.
App analytics tools combine capabilities that are typically delivered by multiple tools in a single-pane of glass view for a complete view of the customer experience and can include the following capabilities:
- User experience and app usage analytics
- Multi-app, omnichannel insights
- Web and mobile application performance management
- Code-level Web error and mobile crash analytics
- Web and mobile app analytics
- KPI measurements and comparisons by app version or timeframe
- Role-based, customizable dashboards
Additional frequently asked questions include the following:
Design for the experience.
Anticipate the needs of your customers and build the next great version of your Web, wearable and mobile apps by gaining valuable insights into how customers are engaging with your apps through advanced app flow visualizations, video session playback and touch and gesture heatmaps. With real-user insights into the end-user experience, you can continuously improve your Web and mobile apps with each release.
Generate real user insights.
Make user frustration a thing of the past by understanding what your users are experiencing across devices and platforms with an app analytics tool that uniquely combines web, wearable and mobile app analytics. Know when users switch between devices and when and why they have a poor experience.
Improve mobile and Web app performance.
Poor performance is an app killer. Leverage application analytics to gain visibility from the device all the way to backend systems, including mainframe and cloud. Spot and triage app performance issues before they impact the customer experience.
Gain code-level visibility.
Five-star app reviews usually don’t contain the words crash or error. Keep your customers happy and ratings high by gaining code-level visibility into your apps so you can quickly find and fix Web and mobile app issues that are causing a poor experience.
Identify, prioritize and fix issues before they impact your users.
Poor app experiences can lead to lost customers. With Web and mobile app analytics, you gain a high-level view of app issues, with drill-down capability by app, device, carrier and platform, so you can find and fix problems faster while keeping your customers happy in the process.
Frequently Asked App Analytics Questions
What Web and mobile app KPIs should I measure?
Common key performance indicators for web and mobile apps include number of active users, retention or returning visitors, average time per session and number of pages visited. App analytics solutions can provide these app metrics and allow you to compare KPIs by app version. You can also segment this data to understand if users in a certain location or a specific customer group (for example, platinum customers) are performing as compared to your average users. There are also performance-based KPIs that should be evaluated, including number of crashes or errors, average request latency, startup time and memory and CPU usage. It’s especially important to keep an eye on these metrics when you release a new version of your application to ensure your users are encountering an issue caused by the new release.
Why should I use a mobile app analytics solution?
An app analytics solution helps you get an understanding of the experience you’re providing for your users. Not only does it deliver insights into application performance, crashes and errors, it also provides details into how your users are navigating, the amount of time they’re spending on a screen-by-screen basis, how frequently they’re returning to your app and what they’re doing in your app. These insights can allow you to optimize your app by achieving an understanding of what your users want. In addition, you can compare key performance indicators from each app release to ensure that each new release is well-received by your customers.
How does app analytics work?
App analytics tools gather data on web and mobile app sessions via code-free app wrapping (Android-only) or an SDK (Android/iOS) for mobile apps and by inserting a code snippet into the header for web apps. The data from each session that your customers spend in your app is sent to the solution which provides both aggregated and individual session-level views of how your customers are engaging and what they’re experiencing as they navigate through your application. In addition, they provide alerting when an issue occurs and allow you to break down data into segments such as customer type, geolocation, carrier, browser, device, etc. These solutions also provide data visualizations so you can quickly gain an understanding of the user experience.
Build a five-star customer experience with CA App Experience Analytics.
Built on an open, flexible SaaS analytics foundation that uniquely combines user behavior with operational performance, CA App Experience Analytics provides the insights you need to gain a deeper understanding of customers’ overall digital experience.
VIDEO
CA App Experience Analytics: Improving Digital Performance and Availability
86% of surveyed IT organizations improved their customer retention by 15-35% or more with CA App Experience Analytics.
Source: TechValidate. TVID: 0E8-F21-49A
CA App Experience Analytics definitely has a more advanced visualization than anything we’ve used before, and it’s easier to get an understanding of what the data means.
Chris Kilroy
, director of client integration and activation , CNN
What Does It Take to Optimize Omnichannel Success?
Today’s consumers want to be able to access apps on multiple devices and platforms with ease, but for that to be possible an omnichannel strategy is necessary. To provide your customers the best experience possible, you need to be able to answer several questions like:
- Who is using our apps?
- Where and when are apps being used?
- What are users doing with our apps?
- What goals are users trying to achieve?
- How can I help users get more value with our apps?
By leveraging a mobile app analytics tool, you will have all of this data at your fingertips.
Try CA App Experience Analytics
Learn more about app analytics with these resources.
Actionable Analytics: Delivering a Superior Digital Experience
How does your digital experience rate? In today’s app-driven world, delivering a five-star experience is crucial. Whether your apps are being accessed on Web, mobile or wearable device, your users expect a flawless experience with every interaction. This eBook provides insight on what your peers are saying about the benefits and challenges on the journey to improving digital experience.
Mobile DevOps Success Kit
Developing a DevOps approach for mobile applications can improve the quality of apps and frequency of releases. This mobile DevOps success kit provides six key assets on how to leverage mobile analytics and backend services to deliver better apps and create great customer experiences.