To make substantial improvements in your continuous delivery pipeline performance today, you must take a close look at your testing/QA practices. Largely manual and disconnected from the release flow, testing is holding many companies back from becoming modern software factories. Test automation, however, is only one step toward improving efficiency. You need to adopt intelligent continuous testing practices that will help you find and fix issues as soon as they are introduced into the pipeline. Through an integrated testing toolchain, you can automate parallel test execution, accelerate development fixes with faster feedback and enable real-time, informed decisions on release health.