What's Digital Outcome Mangement?
Shifting your focus to digital outcome management is a key step in any digital transformation and critical for staying strategic to the business. Some 85% of organizations are already adopting or plan to adopt a product-centric delivery model, according to Gartner.
Instead of one-off projects, you now continuously manage – via upgrades and features – all underlying components comprising the digital product. A digital product is a sustained asset with an extended lifecycle. It’s often an experience that customers and employees get value from like a check-in service at an airport or checkout system at an online store or HR portal at work.
To effectively manage a digital product, you need to connect the work, teams and budgets of all its underpinnings, such as software, services and APIs. By funding digital products, rather than individual departments or projects, you get clarity on the costs, benefits and ROI of your investments.