Advances in digital technology have led to dramatic changes in customer behavior and expectations. As the Web becomes ever more interactive, devices get even smarter and the software that enables it all grows in power and sophistication, a number of imperatives have emerged for global enterprises.
Prepare for Continued Market Disruption
Leveraging the power of software, businesses can exploit technology and customer trends to rapidly enhance existing products and services, or bring new digital offerings to market. Barriers to entry are coming down and new engagement and business models are causing significant market disruption.
Drive Disruption within Your Own Organization
To succeed in fast-moving digital markets, many aspects of your business will likely need to change or totally transform. While there is no avoiding that this “digital transformation” will be disruptive, the alternative is being continually constrained in your ability to succeed in the digital world. A recent global research study provides insights into how the imperatives translate into actions.