In the application economy, simply providing the next killer app is no longer enough. Consumers’ expectations have never been higher, and you can lose a customer in a split second if you have not focused on optimizing the entire customer experience.
CA technologies recently sponsored research company Vanson Bourne to conduct a global survey of 1,425 senior IT and business executives on their mobility initiatives. The results revealed that overall user satisfaction with mobility efforts to date remains low: respondents report that only 20% of their customers are completely satisfied with their experiences with mobility.
The most important result is what organizations are actually doing to meet these challenges: implementing a more holistic approach to enterprise-wide mobility. In fact, 40% of respondents have already adopted enterprise mobility and another 47% plan to in the next two years.
By taking a holistic approach to improving and securing the overall end-to-end mobile experience, organizations are reaping huge rewards:
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- Enterprise mobility adopters report six times more end users who are completely satisfied with their mobility products or services.
- Twice as many enterprise mobility adopters have already seen an improvement in overall user experience.
- Enterprise mobility adopters have seen a 24% revenue increase from customer-facing mobility apps and a 25% improvement in the overall customer experience.
Download this research report now to understand the current state of mobility in enterprises today, the troubling reality of dissatisfaction with mobility initiatives, and how enterprises are responding and succeeding with an enterprise-wide approach to mobility.