By maintaining the status quo of software delivery, companies face real business risk—customer loss, revenue loss and value loss. Customers want great performing apps that meet their needs and have no issues abandoning companies that disappoint. Delays in releasing apps reduce your maximum sales time, which impacts revenue. And too much manual work, unplanned work, rework, wait time and technical debt undermines your team’s ability to deliver continuous value, impacting your competitive edge.
Continuous delivery leverages pipeline automation, visibility and measurement to help teams work together better to plan, develop, test and release software that aligns to business requirements and customer expectations.
As companies mature their continuous delivery practice, they can deliver a growing cadence and complexity of applications and ensure the optimal customer experience. Teams also become more productive, focusing on delivering differentiating features versus managing unplanned work and maintenance tasks.